HubSpot integration

With the HubSpot integration, APIcenter connects HubSpot with your other systems, such as a webshop, accounting software or an ERP system. APIcenter keeps the data the same in both systems through flows. Each flow moves one type of data, such as customers, products or orders, from one application to the other.

What you can do with the HubSpot integration

A few common examples:

• Orders from a webshop are created in HubSpot as a deal, with the company, the contact and the order lines.
• Customers from your webshop or ERP system arrive in HubSpot as a company and a contact.
• Products from your webshop or PIM arrive in the products of HubSpot.
• Customers and deals from HubSpot go to your accounting software or ERP system.
• A payment is saved on the deal or the invoice in HubSpot.

Which combinations are possible depends on the flows that the other application supports.

Data you can synchronize

Get data from HubSpot:

• Customers: contacts with the company they are linked to, filtered by pipeline and lifecycle stage.
• Products: products with SKU, name, description, price and, if you set it up, variants and features.
• Sales orders: deals or invoices with customer data, contacts and order lines.

Send data to HubSpot:

• Customers: create or update companies and contacts.
• Payments: put payment data on a deal or invoice.
• Products: create or update products, also with variants.
• Sales orders: create orders as a deal, with company, contact and order lines.

What you need

• A HubSpot account. According to HubSpot, you need a Super Admin to connect an app in HubSpot, or a user with access to the App Marketplace.
• The pipelines and lifecycle stages that you use in the flows, such as the pipeline for deals. You enter them as a name or ID, as they appear in HubSpot.
• A company property in HubSpot that holds the e-mail address of the company. By default, this property is called company_email.

Some features need extra setup in HubSpot, such as a product property for the main product of variants. The article of each flow explains when you need this.

Get started

1. Connect HubSpot to APIcenter: give APIcenter access to your HubSpot account.
2. Create an integration with HubSpot and your other application and choose the flows you need.
3. Check the HubSpot connection and integration settings and the settings of each flow.